Here’s to a stronger, healthier, furry world.



Management Team

Meet the team who’ve helped build SimplyForDogs into a leader in the dog health information site. The team’s deep expertise in media, marketing, product management, and editorial fuels innovation across the organization.

Frank Roof

Franklin Medina


Franklin leads the SimplyForDogs Media Team.  His 20+ years in Sales, Marketing, and Search Engine Optimization spans across the different market sectors, including but no limited to pharmaceuticals & pet related industries.  Franklin believes technology can help make the world a more connected place.  While not coaching his three young sons basketball team, he enjoys playing catch with his furry buddy Kobe.

Medical Reviewers

SimplyForDogs medical reviewers ensure that our content is accurate, current, and user-focused, for the sole benefit of our furry friends. Along with extensive experience in the field of veterinary medicine. They bring added perspective due to their backgrounds in clinical practice, research, and animal care.

Angela Dwyer

Angela Dwyer, DVM


Dr. Dwyer graduated from Oklahoma State University’s College of Veterinary Medicine in 1995.  She worked mostly in the Oklahoma City area until moving to north Texas in 2010.  Along with her husband Simon and daughter Lera, she lives in northern Archer County with a Mastiff named Lucius, a Pyrenees mix named Charolais, & several cats.
Dr. Dwyer finds general practice enjoyable because every day is different and she likes getting to know her patients and their families.

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Chyrle Bonk DVM


Chyrle Bonk is a Doctor of Medicine (M.D.), Veterinary Medicine | Oregon State University.  Chyrle Bonk is a part-time veterinarian and cattle rancher. She and her husband Scott use their home outside Orofino as their base camp for all of their outdoor adventures, and it’s also where all her animals live.

Editorial Team


Wendy Wishart

Senior Editor

Wendy Wishart has more than 40 years of experience in writing and
editing. She has owned and bred Rottweilers for more than 20 years and loves all dog breeds, but admits to a preference for Rotties.

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Ashvin Babariya

Senior Content Manager

Ash has been with SimplyForDogs for over 5 years and brings over 15 years experience in content marketing & SEO. Ash manages a team that oversees SEO, SEM, SMM, email marketing for SimplyForDogs. When not working Ash loves spending time with his family. His kids keep him busy on his off days and he loves every single minute.